Wabi Sabi is a Japanese philosophy that cannot be precisely translated in English. 

Loosely it can be considered "the art of imperfection". 

Kind of... not so loosely it's the beauty found in items and nature that have imperfection through time, age, wear and patina. 

Don't the best things always look better with a little age and imperfection?

Golf is a perfectly imperfect game. 

Wabi Sabi Golf Co. is a perfectly imperfect company.